Employer Brand Landing Pages

Employment landing pages are company branded web sites dedicated exclusively to attracting qualified candidates by utilizing Web 2.0 technologies to engage talent prospects.  More than just a job posting page, landing pages are designed to both inform and engage would-be hires and actively promote your company’s Employer of Choice brand through social and professional networks, share applications, click through links, feeds, etc. Think of your employer landing page as a blog about your work culture, company happenings  and job opportunities to which candidates cans subscribe and employees can comment and share with friends.  Properly set up, your landing page serves as the center of your candidate sourcing strategy (vs paid job boards which we do not recommend).

Switch HR can quickly and easily set up your landing page, and–more importantly–establish your employment brand utilizing all the elements of a comprehensive marketing strategy with photos, graphics, custom video, and flash movie animation, blog posts, etc., all reflecting your company culture.  Moreover, we can show you how to utilize the most effective social networking tools, share applications and FREE job boards and online press release services to push out your message to the right markets and drive qualified resume traffic directly to you without paying a dime.  Finally, we set you up with web analytic capabilities so you can measure the most effective resume referral sources and sift out the least effective.  This allows you to focus your employment marketing strategy where you see the best results.

Don’t pay for employment services, subscription job boards, headhunters, or web-based resume collection applications.  Instead, you can get better results at low and no costs by Switching HR with a customized in-house, self-sustaining system.  Better candidates, focused job market penetration, job search  engine optimization and low, no costs.   Time to Switch HR.